About Us

Working with you,

every step of the way.

Company directors, Ross and Tony, with many years of experience between them, started their joint venture trading as Loughton Lofts LTD.

Having achieved a reputable name in the industry, Innovate Design & Build was formed to expand on their services and to appeal to an unrestricted client base.

Customer satisfaction is at the heart of what they do and being hands on allows them to maintain control of progress and costs from start to finish. They will support you from consultation through to completion, giving peace of mind throughout.

Find out more

Our range of work includes:

New Build Projects
Loft & Garage Conversions
Building Control & Payments
Commercial Developments
Refurbishments & Re-Configuration
Single Storey & Large Scale Extensions

We understand the importance of how good design enables quality builds.

We spend time with our clients and architects to achieve a design that not only looks stunning, but also works for you and brings your vision to life. We will guide you through every step of the process, listen to your needs and work with you on achieving the property you envisioned and more.

Our Founders

Ross Townley

Having taken his NVQs in carpentry and joinery, Ross started his career working on site for a local building firm, eventually becoming foreman for the last 3 years of his employment. He left to start his own small carpentry company which he would tender jobs for large construction firms.

During this time Ross’s team of carpenters grew to be able to cope with large projects. This is where Ross and Tony came together to cover all aspects of carpentry and construction. They still own their Workshop where they create beautiful furniture for all their large building projects, offering a complete bespoke service.

Tony Pavett

Having studied carpentry and joinery at college, Tony finished his education on-site with an apprenticeship at the long-running ‘Higgins construction’. Having excelled as an apprentice, Tony rapidly moved into site management, eventually opening his own joinery business concentrating on adding those final, deft touches to projects.

Focusing on joinery, he found himself working more and more in the workshop… which is where Ross and Tony came together to cover all aspects of carpentry and construction.

How It Works

Download Brochure


We will meet with you personally to discuss and understand your requirements and explore your property potential. We want to build a clear picture of how you envisage your space so that we can better translate this to your dream solution.

If architectural drawings are available at this stage, we will then offer a detailed, competitive quotation with no hidden costs.


Space Design

If you don’t have drawings ready at this stage, we are happy to guide you through this process and connect you with our highly recommended architect firm. We believe in trust and transparency, leading us to build a strong and long-lasting relationship by working side by side with them.

Over the years, our collaboration has matured on the common understanding that good design, aesthetics and practicality are paramount to every one of our projects. Our number one priority is to ensure the final design reflects your desired outcome.



After site set-up, including security, protection and welfare, we will oversee the entire project whilst carrying out elements of the work too. Our clients are guided through every stage of the plan and kept up to date about its progress by means of regular meetings and a mobile messenger service which will provide live status updates.

Transparency throughout every step of the project also means everyone is always up to speed on any alterations.



All clients benefit from a 6 month ‘health check’ after project completion. During our visit, we will perform an inspection of the build during which we will ensure everything is in order. We will also carry out any maintenance that may be required.

As we believe in delivering outstanding value to our customers, after the 6-month period, we are happy to offer further advice and answer any questions that may arise. We want our clients to benefit from and enjoy in full what we have created, for the years to come.

Browser Update Required

This website does not support your current version of Internet Explorer, Please download the recent version from one of the links provided.

Update to Google Chrome Update to Internet Edge